Advertising, Disability and the Diversity Directive
Presented by Josh Loebner
A half century after the Civil Rights Act and over two decades since the Americans with Disabilities Act, companies and their advertising agencies still struggle to create messaging that accurately reflects a diverse make-up.
3 takeaways from the presentation - Josh will:
- Educate in an easy-to-follow yet engaging style on the size, scope and buying power of minorities and in more detail, that of people with disabilities, the largest minority group in America.
- Bring powerful stories and examples of the transformation of portrayal and inclusion of people with disabilities in advertising.
- Elevate the presentation with ideas on how attendees can increase connections with diversity and inclusion in their work and how inclusion is beneficial to club membership growth, program ideas and community engagement.
Bio
Josh serves as Director of Strategy at Designsensory and shares conversations across the country on diversity and inclusion in advertising. He is earning his PhD from Clemson University focusing on advertising and disability is also adjunct faculty teaching media strategy at the University of Tennessee. He is author of the blog Advertising and Disability and is a noted advocate, speaker and resource on the subject of disability, diversity and advertising for journalists, educators and industry leaders. Josh was appointed advisor to the Global Alliance of Disability in Media & Entertainment and serves on the City of Knoxville Mayor’s Council on Disability Issues. Josh has spoken at the White House, shared insights to the 4A’s president and Diversity Committee, the president of AAF and the MOSAIC board and co-authored white papers and written college textbooks on the subject. In 2015, he was inducted into the AAF Knoxville chapter Hall of Fame, served as the Diversity Chair for AAF District 7 and in 2018 received the AAF Silver Medal. He is partially blind and visually impaired, which gives him a unique perspective and he always clearly sees the best in everyone.
Please make your reservation before noon Tuesday, March 13.