Doing Digital Media Right reviews how to mount a comprehensive campaign, from planning and strategies to goals and measurement. You'll learn:
- How to set digital media priorities
- How to establish clear goals to measure campaign success
- The digital ecosystem and where programmatic buying fits
- The power of various digital targeting tactics
- What viewability and attribution mean to a digital campaign
- Best practices for digital campaign success
Robin Kelly — Goodway Group
Robin Kelly has more than 20 years of experience in marketing, advertising, sales and public relations. She spent seven years in non-profit marketing and a few years in agencies, before settling into broadcast TV and digital sales. Robin transitioned into digital sales management during her 10 years at WALA FOX 10 in Pensacola, FL. A graduate of the University of West Florida with a bachelor’s and a master’s degree in Communication Arts, she found her passion in the digital space and was blessed to join the amazing team at Goodway Group as Regional Vice President in 2014.
Goodway Group is a managed-services programmatic partner utilizing the industry’s best-in-class digital media technology paired with above-and-beyond account service. They deliver flawless execution and unparalleled digital expertise and strategy to every digital campaign that they run. As a third-generation, family-owned company, Goodway Group brings a dedication to each client’s long-term success to the digital advertising space, making clients heroes everyday through its winning formula of ingenuity, digital know-how and outstanding service.